Top 10 Reasons That ATN Will Win Pepsi Refresh!
August 16th, 2011In case you haven’t heard, ATN is in the running for a $50,000 grant through the Pepsi Refresh Project. To learn more about how to vote and help the cause through Power Votes, visit this webpage.
While we have remained consistently in the top 25% of the field from the very first day of voting in August, there are those who ask, “Will ATN really win?” YES! How do I know? Because the Pepsi Refresh Project is so much like Parenting Traumatized Children.
Here are the top ten reasons I’m sure that ATN has what it takes to win Pepsi Refresh:
#10: ATN Members are Fast Learners. When we entered the contest in July, we had no idea what would happen next. When we hadn’t heard anything toward the end of July, we mistakenly believed that our project was not in the August vote. Then on August 1 we found out “We’re In!” Even though we has researched the project, and talked to others who have entered and won in the past, it wasn’t until we were actually in the running that we began to understand how much we didn’t know about the Pepsi Refresh contest (sounds like parenting traumatized children, doesn’t it?). Fortunately ATN parents are adaptable and quick to figure out what they need to know. We have our children’s challenging behaviors to thank for that!
#9: ATN Members are Comfortable in Uncomfortable Situations. If you’re monitoring the contest at all, you know that while we know ATN’s rank, we have no idea how many votes that equals. We don’t know how far others are ahead of us or how many votes we get in a given day. It’s a bit like parenting “in the dark”, never knowing exactly where you stand or how much of an effort will be necessary to get to the next level. Yet, we’re used to parenting with these uncertainties, so we’re hardly daunted by this challenge! We keep doing what we know to do…and learning.
#8: ATN Members are Good At Networking. The response was instantaneous. Once we found out ATN was in the August voting round, emails, Facebook messages and tweets went out immediately. ATN members forwarded this information across the country. Since we’re used to networking in cyberspace, ATNers wasted no time contacting everyone they knew through technology.
#7: We Adapt and Move On. When we entered this contest we didn’t recognize how important the Power Vote codes on specially marked Pepsi, Diet Pepsi and Pepsi Now are to winning in August & September. Now we know that in addition to the hundreds of votes we’re receiving daily, it will take thousands of codes to put us into the winning positions. So, we’ve adapted and we’re moving on strategies to acquire these codes anywhere and everywhere. If each of us collects 75-100 codes…we’re winners for sure!
#6: We Do Whatever it Takes! I’ve never met a group more up to the challenge than ATN members. We’ve face huge obstacles daily as we parent or provide therapy to traumatized children, and our hope for their healing remains. It’s not hard to transfer that hope to the Pepsi Refresh project. So I’m not surprised when I hear ATN members are dumpster diving, posting messages on Craigslist and asking perfect strangers for their Pepsi bottle caps! We’re nothing if not resourceful!
#5: We’re Good At Routines. By now, most of us have bookmarked (www.refresheverything.com/attachtrauma) and have the texting number programmed into our phones (text 108042 to 73774). Just do it…everyday…and remind everyone in your household 13 and over.
#4: We Share! ATN members are quick to share encouragement and support with each other. So, as part of the Good Dreams Team, we’re also quick to share our votes. Click here for direct links to all Good Dreams Team members. Please vote for all 5 of these projects daily; their groups are voting for ATN. Tip: Once you vote for each of these projects, they will automatically show up in the “Ideas You’ve Voted For” tab on the bottom of the Pepsi Refresh window…making it even easier/faster to vote for the whole Good Dreams Team every day.
#3: We’re Not Alone. Although Pepsi doesn’t print the actual vote tallies, we are obviously receiving daily votes from hundreds and hundreds of friends and family! Often parenting children with challenging behaviors can feel very isolating, and we think our friends and family don’t understand. But it’s heartwarming to realize that even though they may not understand what it is like for our children and families, they care enough to support us in our ATN efforts.
#2: We’re Used to Running Marathons. We know when healing traumatized children, it’s a marathon, not a sprint. The same is true for Pepsi Refresh. So we’re in it to WIN IT! ATN has applied to be selected again in September (and the contest will include Pepsi Codes – so keep saving). We will continue to apply for October and beyond, if we need to. But we know running this marathon will pay off!
And the Number One reason I know we’ll win Pepsi Refresh:
#1: Healing Traumatized Kids is the Best Cause! I can’t imagine a better use of Pepsi’s money than helping some of the most vulnerable children in society get the therapies and parenting support they need to find emotional health, put hope back in their lives and attach to their families. We know that children who are able to form healthy relationships are less likely to drop out of school, end up in jail, or become abusers or victims as adults. They are also much more likely to get married and successfully parent children themselves. Healthy relationships for the future generation…definitely a worthy cause!

I had actually forgotten. My spring has been so busy with ATN advocacy events, preparing my daughter for her standardized testing and moving the college girl from one apartment to another that I hadn’t made note of the “dreaded” day. But my daughter had not forgotten.
BALANCE. After reading, listening, talking, listening, attending countless workshops for the last 12+ years, I have to say that at the crux of all therapeutic parenting theories (whether you call them old school or new age) is balance. Our kids need high nurture; high structure – both in MEGA doses. And I believe that if you look at any of those “experts” offering therapeutic parenting advise to us that high structure/high nurture is espoused in their approach, but called a variety of things.
But, I’ll use this analogy to illustrate.